Many new customers abandon their carts when asked to create an account before checking out. Adding a Guest Checkout option allows users to complete their purchase without registering. This not only streamlines the buying experience but also increases conversions.
It also builds trust with first-time shoppers who may hesitate to share personal details before trying the service.
Guest Checkout can be paired with an option to create an account after the order is placed—keeping things fast and flexible. This is a proven feature in successful e-commerce platforms.