Testing the deal under multiple scenarios
Market fit
Capability match
Social determinants of health
Notes from coll
why do deals fail
timely dissolution, or both parties did worse -> usually culture / community impact (outside in, can be used to sell a diagnostic, public sources, instead of surveying) eg. risk averse and risk average, social listening on twitter etc ->definitive news?
public health issues: geography-based access to good health and dental health, childhood obesity
BP, D&RS
Service line is a good place to start
help systems that don't have big BD arm but get outward requests from leadership